UTM Builder
Create UTM-tagged URLs for campaign tracking in Google Analytics
Campaign Parameters
Referrer: google, facebook, twitter
Marketing medium: cpc, banner, email
Product, promo code, or slogan
Identify paid search keywords
Differentiate similar content or links
Presets
No saved presets yet
Generated URL
Enter a URL and UTM parameters to generate
Bulk URL Generator
UTM Best Practices
- * Use lowercase for consistency in analytics
- * Use underscores instead of spaces (spring_sale)
- * Be descriptive but concise
- * Create a naming convention and stick to it
- * Required: source, medium, campaign
- * Optional: term (for paid search), content (for A/B testing)
- * Avoid using UTMs for internal links